13 Marketing Hacks for SME's Part 3
Marketing Hack #10:
Use Push Notifications
Another alternative way to keep in touch with your customers. Push notifications are messages that apps use to notify customers of a relevant event or to remind them of a benefit of using the app. Below are some great examples of Push Notifications.
Below are some great examples of push notifications.
What some people don’t know is that you don’t need to have an app to have push notifications, all you need is a website. One of the world’s top push notification tools One Signal is free of charge and has an integration that allows you to send push notifications via your website, email or mobile app.
Our newsletter wizard Sajiv Deshi, uses One Signal to do this and has so far gathered over 40,000 people.
Marketing Hack #11:
Create your own Newsletter
Social Media as good as it is, does have its downsides. As mentioned in hack #1 the engagement rates are either under or just over 1%. So in order to get a large enough amount of engagement you have to have a significant social media audience, which isn’t the case for most small businesses or start-ups. One way to get around this is creating and sending out your own newsletter.
This allows you to do the following:Have more control over the content you produce and distribute. When you create content for social media, you are bound by the limitations of social media, for example it’s tough to put long form content on most social media channels as they are designed for short form, digestible content (bar Medium) Also the open rate of email marketing for UK SME’s is just over 24%.
Whilst the click through rate is 4.19%. Both higher than the engagement rate of Instagram (1.25%) For when you want to have a more intimate form of communication with your consumers, it may be best to send an email. They tend to be harder to ignore than a tweet/post.
How to create your own newsletter:
Step 1: Set out a clear objective for your newsletter. For example, do you want to:
• Send more traffic to your website
• Increase sales
• Increase the size of your email list. This needs to be as clear as possible, spend the most of your time on this step and the following one. It will make your job a lot easier down the line.
Step 2: Once the goals are in place, you then have to take into account what the audience want, and satisfy that in relation to your objectives. You can do this by using all the information you already have on your customer base. Use this information as a foundation, and try to gather more. Run social media polls if you want to find out what specifics your customers want from a newsletter.
Step 3: Choose your platform, to distribute your newsletter. There are lots of platforms available to distribute a newsletter on. We use ConvertKit, but you can also choose MailChimp which is another popular one.
Step 4: Create your content. This is the fun part. There isn’t a particular process here, it all depends on your business and your goals. Here are a list of effective newsletters we like.There a few ways to do this, you could use the following programs: Canva, Microsoft Word,Pages for Mac OS
Step 5: Choose your subject line. The subject line in an email is the equivalent to a movie trailer. It sells what is to come next. It’s likely that your customers get hundreds of emails a day, yours needs to stand out. You can use one of our favourite tools to help you. Co Schedule’s Headline Analyser.
Marketing Hack #12:
Give away free content
Nowadays an innumerable amount of businesses are already doing this. It’s an easy way to prove to your respective industry that your business is worth listening to, and more importantly worth spending money on /with. However this content must be relevant and high quality, because this will essentially act as your digital storefront.
You want to put the best stuff in front, to put forward the best version of your business.
It’s like shopping, just because something is free, doesn’t always mean it’s good. Giving away free content effectively can be done in a variety of ways:
- Long form written content (this piece is another example of that)
- Video content
- Industry Insights
But there is a way to give away things for free with a catch so that you also directly benefit.
Our man Sajiv has made it a hat trick of hacks (say that fast three times)
He used a Wordpress Plugin (Like 2 Unlock) that restricts content on your website that can only be unlocked if the visitor clicks the “like” or “share” button.
*A Wordpress plugin is essentially a computer program that allows you to perform a specific task on your website. He gained 18,000 followers in 8 months using this hack for Loopa.co.uk.
How to do this yourself. Note: this hack can only be done if your website was built/is maintained on the content management system Wordpress. For this hack we strongly recommend that you follow this simple guide to installing Wordpress plugins here.
Marketing Hack #13: Educate yourself
Some small business owners and startup founders are specialists rather than generalists so they have a severe lack of skills in certain areas. The opposite is true for other founders and business owners. Regardless of the skill set of the person, anyone in any business should be looking to always improve their skills and enhance their knowledge. Knowing more about one particular subject can be beneficial to your business.
Step 1: Identify your strengths and weaknesses as an entrepreneur. You can do this by reflecting what you feel you’re good at, it’s also good to get feedback from other who know you well/work with you and see if it aligns. Sometimes we think we are better/worse than we actually are, so it’s good to get a second opinion.
Step 2: Once you’ve done this reflect on:
¥ How you learn best (auditory, visual, kinaesthetic)
¥ Your lifestyle/schedule (Night owl? Or early riser?)
¥ Your budget These elements will go a long way towards deciding the type of education that you decide on. For example, if you haven’t got the time, don’t like learning in a classroom environment and have a small budget then doing a short course at a university is unlikely to be suitable for you.
You may be better off looking at online learning platforms such as:
Each of these offer a wide variety of classes that range from accounting, to digital marketing, to video editing.
Step 3: Select and begin your course.
Step 4: Apply what you learn on your course to your business practices to test the effectiveness of the respective curriculum.
Carly Thompsett founder of online fashion store Anaphase attended a short course (digital marketing for business) at Cardiff University in October 2017. At the time she didn’t know much about digital marketing and felt for her business to thrive she needed to improve her level of knowledge.
She had been going it alone for 2 years but to no avail, it turned out to be a great decision as immediately after applying some of the tactics she learnt on the course, the following happened:
- Her weekly page views increased by 281%
- The number of weekly visitors increased by 65%
- The number of weekly website visits increased by 75%
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Thank you to all of the companies involved in making this happen, we really appreciate all of your tips.
Until next time,
Asher & The BuzzRamp team.