6 Step Marketing Plan
Step 1: Figure out what makes your business special aka your USP.
There is an endless number of businesses out there, some that do exactly what you do.
Why should consumers choose you over them?
You need a brilliant answer to this question before you begin any sort of Marketing.
Coach Buzz says:
Try to get your USP down to one sentence or phrase. The easier it is to understand, the more powerful it can be.
Step 2: Clearly define you target market
The customer is always right. That's up for debate, but they always need to be right there for your business to be successful.
Ensure you know the 5 W's and the 1 H! (everyone always forgets poor H)
- Who - Gender
- Where - Location of home, work and play
- When - What time/How many times do they do each activity.
- What- Likes/Dislikes
- Why - Their motivations
- How - Their methods of doing things.
Step 3. Strip your product/service down...no not like that.
Get right to the core of what your business does, how exactly will it benefit your target audience?
Put emphasis on benefits. That's all anyone cares about.
It's pointless shouting about a new software update for example, unless it's going to have a significant positive impact to the end user.
Coach Buzz says:
The 'One sentence rule' applies here too. The more succinct the answer to 'Why should I buy your product?' the more powerful your offering.
Step 4: Choose the message/brand
You've got the USP, audience and benefits sorted now you've got to figure out the brand. For example, imagine your business was a character on The SIMS.
What kind of personality does it have?, how would it react to different situations?Think about how you want your business to perceived to your target audience.
It's a good idea to create some Brand Guidelines. Hubspot has some great examples here.
Step 5: Check the bank account.
Money matters, you wouldn't run your business for free, would you?
Figure out how much money you have available to put towards Marketing and or PR.
This will save a lot of time and energy in the future.
Step 6: Marketing Tactics
Right so you've got all your parts sorted. Now it's time to actually get "Marketing"
Depending on your product/service, some tactics will be better suited to your business than others.
Thank you for reading.
Until next time
The BuzzRamp Team