How to: Create an Email Newsletter
Aim of a Newsletter:
To communicate regularly and effectively with your audience so that you generate the maximum amount of revenue from them.
A newsletter is the easiest and (often the cheapest) way to get a message across to your potential and current customers.
People have signed up to your mailing list because they actively want to hear from you.
So make sure you keep in touch with your subscribers on a regular basis.
How often should you email?
This is completely up to you and what feels right for your brand and your audience. It also depends on how much time you have in order to create a newsletter.
However, you can probably email your list a lot more that you think you should without losing or even alienating subscribers.
If you’ve got four pieces of news per month it’s far more effective to send one email a week featuring one point each, than a single monthly email with all four points.
In fact it’s becoming more and more common for businesses to email their subscribers every day; because they can prove they are gaining more than they are losing by doing so.
But crucially, like pitching the news media, you must have something new to say every time you send an email and it must be helpful or delightful to the audience. Some examples of what to email about might include:
- Announcing a new blogpost
- Announcing a discount for email subscribers
- Announcing a new product
- Rounding up interesting news or linking to helpful articles in your niche
Just make sure you stay in regular touch with your list so they keep you in the forefront of their minds. You might be only an email away from a big sale.
Use email marketing software
If you’ve got more than 10 people on your mailing list, email marketing software is an absolute must-have.
Email marketing software makes it relatively easy to create good looking emails with drag and drop formatting.
All of these services have a free trial or a perma-free version so it doesn’t cost anything to experiment with them.
If you can’t use email marketing software or just don’t want to make sure you don’t cc everyone on your mailing list into the email.
Keep it short (in general people dislike scrolling through big emails)
Only promote one thing at a time (keep your audience’s attention the one thing you want them to focus on)
Give people more than one chance to click.
Link to the thing you want them to focus on at the beginning, middle and end of every email. That gives them every chance of clicking on the link.
Try and keep the subject heading short and engaging – remember on smartphones people sometimes only see three words of a subject line. So make the first few words really count.
Use photos sparingly. Don’t use photos unless you are referencing a product that absolutely needs to have a photo to show it off. Tests have shown that people respond best to text-only emails.
Thanks for reading,
Until next time
The BuzzRamp Team