How to: Promote your blog post
"Write it and they will come" is redundant. The Internet is saturated with countless blogs on every subject you can imagine (and some you can't). So you need to promote your blog posts too if they are ever going to have a chance to be read.
In this post we're going to show you how we go about promoting our own blog posts.
Coach Buzz says:
You need to put as much work into promoting your blog post as you did writing it.
BEFORE YOU START
There are a few ways you can do promote your blog post.
Firstly though, before you even begin promoting your blog, it needs to be able to stand out. That starts with your headline. It needs to capture the attention of the reader, the same way the shape and/or colour of a car captures the attention of the potential buyer.
We've written a blog post to help you write better headlines here.
Also, ensure you have an interesting image to go with the headline. This will make your blog post even more enticing to potential readers. We use a combination of cartoon drawings and high resolution images.
The respective guidelines and methods for posting on Social Media platforms can vary depending on your business and its objectives.
For example, if you're a photographer, Instagram would be your go to platform as it's the best for displaying images. (It was originally created as a way of sharing great looking images)
So we're going to tell you what we do here at BuzzRamp as an example.
Schedule your Social Media posts in advance
Either will publish your posts to your chosen platform/s at a time chosen by you.
*Apart from Instagram, which doesn't allow 3rd party auto-posting. In this case Hoosuite or Buffer will send you a notification telling you that you have to manually click publish.
Most of our Social Media activity is planned in advance.
We try to respond to what happens e.g. what is trending on Twitter if it's relevant to us. That is the only content that is posted "live"
We schedule a section of time on Monday to plan out our Social Media content for the week.
Coach Buzz says:
We use Buffer, as we find it's simpler and easier to use. Hootsuite seems to suit larger businesses with bigger budgets.
Social Media Platforms
On our Twitter page we tend to use a lot of GIF's and memes when we Tweet out links to our blog posts. This is inline with elements of our brand personality of being fun, but at the same time informative.
GIFS and memes are a great way to brighten up your Twitter page, as long as they are relevant and non offensive. They also make people stop and laugh at the GIFs and memes.
This is vital as with the amount of content on Twitter (500 million Tweets per day) it's a battle to get attention.
This means that our blog post circulates in different digital communities:
• Connections within our own LinkedIn networks
• Followers of our Linked Page
• Followers of our LinkedIn Group
We keep our blog page hyperlinked on our Instagram bio.
As we post behind the scenes content there we don't overtly promote our blog posts anymore.
Our thinking here is that some people will visit our page due to our more personal posts, click the link and read our blog posts.
Coach Buzz says:
We use bitly.com to create trackable shortened links. This way we can see:
- How many people clicked on your blog post
- The location of those people (by country)
- What medium they found it on (Email, Social Media, Google Search etc.)
It's free to use and an easy Marketing win.
Social Widgets on Blog Posts.
Promoting your blog post also means making it easy for other people to do the same.
You can start the initial promotion but for things to really spread other people have to promote it too.
This is how content "goes viral"
We currently have social media "follow" widgets and are currently having our sharing widgets being built by our developers. They'll be ready soon.
We use a website called Addthis, which allows you to build customised social widgets that you can add to your website.
Here at BuzzRamp, we use an email marketing software called Convertkit.
It allows you to collect and organise email addresses which you can then use to promote your blog post.
It allows us to use A/B testing on subject lines and gives us detailed analytic feedback on the performance of each email broadcast.
Lead Magnets in Blog Posts.
A lead magnet is a piece of content that is used to convince consumers to enter their email address in your system. it comes in the form of PDF's or videos.
We use it in our blog posts (the orange button below leads to our exclusive PDF)
This allows us to then email our audience/potential customers more exclusive content as well as details on product launches and blog post alerts.
We use the LeadPages software to create them.
We've told you how we promote our blog posts. Now get out there and promote your own.
Let us know how you get on!
Until next time
Asher & The BuzzRamp team.