How to give your Twitter bio a makeover
Twitter & Tweets
Twitter. The social media platform that made it ok for humans to mimic bird specific activities. Let's be honest, before 2009 if you said to someone "have you seen this Tweet" they would likely question your sanity. Such is the power of technology and in particular Twitter. It also happens to have over 330 million people using it globally every month. 100 million people use it daily.
They send over 500 million Tweets per day. If all of Twitter's users were birds, and physically "tweeted" some parts of the world would have a hard time sleeping or getting any work done. For these reasons, what you put on your Twitter page is important.
I'm not just talking about the Tweets you put out of course, you've come here for some bio advice. Your Twitter bio could be the reason whether people decide to check out the rest of your Twitter page. The difference between a game-changing retweet.
The type that crashes your phone. Your bio one of the first things that people see when they arrive on your page. Think of it like the title of a book in a bookstore.
As the publishing industry knows very well, a lot of books are judged by their covers. Would you buy a book that has a rubbish cover? Would you even look at it?With this in mind we're going to go through some techniques you can use to spruce up your Twitter bio. Then we'll give you 10 examples of businesses/people that have done it well.
Twitter Bio Advice
Intrigue People -
Everyone loves a bit of mystery, particularly when coming across something/someone for the first time. Don't give away too much. Get people interested in knowing more about your business. That's the aim here. Think of this as seduction. It's like dropping hints, answering questions with an air of vagueness that keeps the other person curious.
Explain what you do -
The opposite of intrigue, you could just flat out explain exactly what you do and how it benefits the user. This is essentially you on the first date - listing your best traits and why they are/could be valuable to the other person.
CTA (Call to Action) -
This is when your bio is set up to get people to do something.
This is a particularly good tactics if you are:
• Releasing a new product
• Running an event
• Running a competition
Your bio will have this information in an eye-catching format for visitors to click on.
If you've got something big happening, you should put a CTA in your bio. It saves the user time scrolling through your timeline (which isn't a bad thing) to find out what's going on.
They immediately know "ah there is a cool competition going on, let me enter" as soon as they land on your Twitter page.
This is probably the trickiest technique to pull of successfully. Humour is of course subjective.
Even within your audience there will be different groups of people that that find different things funny.
There are those who double over laughing from Michael McIntyre (LINK) but don’t get Chris Rock, and vice-versa.
It's a risky thing to do for a business. A trick to minimise the risk is to make jokes that are aimed at the majority (if you want to be funny but avoid offending a lot of people)
So a harmless "dad joke" about commuting or paying bills could be quite inoffensive to most people
(There are always those who will be offended at everything, don't worry about them)
Or if you're a maverick (and your brand matches your personality) then you can have your brand outlandish, controversial jokes.
You should be very confident that your core audience/customers will spit out their morning coffee laughing as you may well need them to defend you against those who say that you've crossed a line.
Coach Buzz says:
Choose carefully though.
Getting this right/wrong can be the difference between going viral and smiling about it and going viral and stressing about it.
The rewards can be significant. If done correctly you'll be talked about offline; which, apart from lots of profits, is what 99% of businesses want.
Important keywords - This will help your SEO.
When people use search terms related to your brand (for example some of Nike's related search terms could be:
• Nike Football boots
• Nike running shoes
• Nike basketball
If Nike were to have those terms in its Twitter bio they would be more likely to show up for searches including these phrases. But Nike are Nike, so they don't need to do this.
Instead what they've done is have different Twitter pages for a lot of their different brands. Which also helps their SEO. If you are a company with different brands (and have the resources to keep all these twitter feeds active) this is a good tactic to follow.
Coach Buzz says:
If you "stuff" keywords into your bio for this reason it will have the opposite effect. Google doesn't like "keyword stuffing" at all. Please don't do it. We want you to win. The keywords need to occur naturally.
Re direct people to your favourite channel.
Twitter isn't for everyone. Some businesses simply don't suit Twitter as well as other Social Media channels.
But this doesn't mean that a business shouldn't have Twitter. If your business isn't finding Twitter as effective as other social media platforms you can use your bio to redirect people to the platform where you feel more comfortable e.g. Facebook or Instagram.
Coach Buzz says:
Don't use any cheesy Buzzwords. You know the type:
• #1 company in the world/country village (#1 in whose eyes?)
• Lean startup disrupting the milk industry (Are there any muscular startups?)
• Game changing software company (which game? FIFA?)
• Moving the needle (who likes needles?)
• 360 degree thinking (no comment) I could go on but you get the point.
These were cool in 2010. Eight years on it's best to be more direct with people.
Below are 10 examples of our personal favourite Twitter bios.
10 examples of great Twitter bios. *In no particular order of course.
Why? Because it's understated, confident and uses familiarity. Nike could have hit you over the head with how great they are. But chances are you already know. They play on this with their Twitter bio. They also have a link to their global site and telling the user where their global headquarters is located.
The high profile founder of Virgin Group has a bio that exudes his ultra-optimistic personality. Similar to Nike, if you come across his profile you probably already know who he his, so there isn't any need to list his achievements.
That would be overkill. He shows his playful side with phrases such as "troublemaker" and "Dr Yes."
Reading his bio makes you want to go for a drink with him (hopefully he’d pay), but more importantly it makes you want to check out his business operations.
This may seem like a wildcard, as he essentially has no bio and his name on Twitter is "Jack". But when you're the founder of a platform, you don't need to shout about when you're on it. It's another good example of self-awareness. As a brand you should know yourself really well as well as knowing how other people perceive you.
Because it clearly and succinctly explains what they do and the value of them doing it (giving 10% to charity). It's also short and simple. And how many times have you seen "Hello" on a bio? Exactly.
Now you might be thinking "Why did you put in such a bog standard bio?" Well because it does something very useful. It redirects traffic to a channel where they are more comfortable.
Twitter isn't for everyone. Ribena have just under 19,000 followers on Twitter vs over 600,000 fans on Facebook.
So it appears that Facebook works better for them, so they’re leveraging Twitter to direct people to Facebook.
Nope not an alien species. Not Dogs are a Birmingham based vegan and vegetarian fast food chain. "Meat Dogs without the meat" intrigues people to find out more. It's a small business that isn't well known so listing its achievements gives some social clout.
This is a simple, effective use of a Twitter bio.
They ask a question, which stands out and makes you think. Also they clearly state the value of their business offering.
Oppo has a direct, enticing Twitter bio. Any bio that offers healthier ice cream is going to be interesting! We want to try some now.
We like Monzo's bio because it makes a bold claim "the bank of the future" and backs it up.
Save the best until last? That's subjective. But we're not too proud to do some shameless self- promotion. We strongly believe (of course we're heavily biased) that we have a brilliant Twitter bio. Why?
Because our bio does the following:
- Asks a qualifying question, immediately telling the user whether or not they should follow us. For example, if you work for Twitter, Apple or Nike it may not directly benefit you to follow us.
- Tells you a clear reason why you should follow us, in four short sentences.
- Shows off a bit of our brand voice/personality. Funny, helpful, direct.
We're proud of our Twitter bio, we've worked on it a lot. And we'll continue to improve it. Just like sunny weather in any part of England, nothing is permanent. As your company inevitably changes over time, your Twitter bio needs to reflect this.
Show off your brand's personality.
Have a clear objective for your Twitter bio (and ensure it meets it)
Use cliche's or buzzwords.
Stuff keywords into your Twitter bio.
Want 5 tips that can quickly:
• Increase traffic to your website?
• Improve your social media profiles?
• Help you communicate better with your customers?
• Create content that converts?
We look forward to seeing you brilliant Twitter bios in the near future.
Until next week.
Asher & The BuzzRamp team.