The hidden danger of Social Media
It's a common saying in business and marketing "Don't build your house on someone else's land" The "house" being your business and the "land" being Social Media or another business's platform.
Because if landlords decide they want you gone, there often isn't a lot you can do to reverse their decision.
Because it's the one we have the most control over, the one that we truly own. And it's the only way for our customers to access our product.
So like us, your website should be the centre of your digital universe.
This is where all your consumers should be directed to when they find your business on Social Media. It's where they can purchase your products or services.
Below is a video from media agency boss Gary Vaynerchuk of him speaking to someone who built their business on someone else's land (in this case Instagram) and had their business damaged because they broke the rules of that land.
If you run your entire operation just on Instagram or Facebook, your entire business is at the mercy of those platforms. One algorithm change, one policy change, one technical failure and your business could suffer. That means your revenue nosediving, angry customers coming at you from all angles, and stress up to the eyeballs.
To avoid that stress and anger make your website the pillar of your online business.
Because you can own it (particularly if you custom build it) It's a lot harder to get your website shut down than it is to get your Social Media account disabled. We've also written about the different website options for your business here.
Online Real Estate
It's fine to rent (we've all had to do it at some point), but ensure that you own some land just in case the landlords decide to move the goalposts.
Also, ensure that you rent multiple spaces. For example, it's fine to have a dominant presence on Instagram, however, make sure it's not your only social media outlet.
Coach Buzz says:
Lets use a housing analogy. If your (rented) home is on Facebook Avenue let your guests know that you have other houses that you also rent on Instagram Boulevard, Twitter High Street & and Snapchat Place. And that you own your own place on Website Way.
For example, if you're forced to move out of your house you'd ideally leave a forwarding address. It's the same with businesses.
Your audience should know that if Instagram is down that they can find you on your own website or another social media platform.
It's important that you understand that we're not saying that you should spread yourself too thinly across too many platforms.
You can post once a day or even one every couple of days on the platforms that bring you the least traffic and have the smallest audience share.
Just ensure that you keep them active and direct your audience to them from time to time.
So in the event that you couldn't access our Facebook Page, you have four other options.
It's good business practice to have different types of customer data.
Email's and phone numbers can be more reliable as if something ever went wrong you could always just email, text or call them. It's also more personal and may be more effective in encouraging a response.
So remember, make your website the pillar of your online operations. And don't rely on just one method of communication for your business.
Thanks for reading, until next time.
Asher & The BuzzRamp team.