the photos that designer makers need to have to make more people buy


Here's the good news: if a customer has arrived at the sales page for one of your products it's very likely that they are interested. 

Here's the bad news: giving a customer the wrong impression of your product through the photos you use can make or break a sale. 

On each and every sales page you make for your products, you need to recreate (and even improve on) the experience of a customer walking into a shop and being able to pick up a product and look at it from every angle. 

If you just have one or two types of product shot you are losing an important marketing opportunity. 

Your photos need to answer some practical considerations like the size of the product. But above all they must collectively create an emotional response from the visitor that makes them feel that they need the product. 

Below is a video and accompanying blog post that breaks down the types of photos that can really bring a product page to life and help turn more website visitors into customers. 

Isolated/Studio Shot

What: Your product on a plain background with plenty of light

Why: A studio shot is a clear way to show potential customers what you’re selling. These are particularly useful for 'thumbnail' images and when showing your products on any 'catalogue' pages on your site, alongside your other products.  

A purse shot against a plain white background

A mug shot against a plain background

Some fibre art shot against a plain background

Alternate View/Colour

What: Your product shot from different views and/or with different colour options 

Why: Product photos showcasing alternate views are another must-have. Remember that you want to be able to recreate the experience of a customer walking into a shop and being able to pick up a product and look at it from every angle. Also if you've got the same product but in a different colour, make sure you include a photo of that as it may tip the prospective customer into making a purchase. 

A purse featured (as ft. above) with all its alternate colours 

A mug (as featured above) shot from a different angle and with its alternative colours 

A ring, shot side-on, to show how it looks on an angle

In-Use Shot

What: Your product actually being used 

Why: An in-use shot helps people imagine what their lives would be like if they owned your product. This aspirational style of photo creates a scene illustrating the product being used that can help sway shoppers to make a purchase. 

Don't be afraid to try a few of these to demonstrate the myriad of ways in which your product could be used. However remember to always keep your ideal client in mind, and make sure that the image reflects the kind of lifestyle that they would like to have.  

If you use models in your shots, make sure they are the kind of people that your ideal client aspires to be like or admires. 

Images of your customers using your products can be a cost-effective way of getting your 'in-use' shots. But make sure they are of sufficient quality and still reflect that 'aspirational' style. 


An in-use shot demonstrating how a ceramic bowl could be used for serving fruit


A furniture designer modelling how his chair could be used to listen to music in

An in-use shot for the fibre art featured above, showing the kind of home it would suit


What: A close-up photo that highlights your product's features 

Why: Close-up shots show off the quality and texture of the materials and zoom in on important details, such as the lining of a purse, a necklace clasp, or the binding of a sketchbook. For vintage pieces, detail shots can also be used to show imperfections and set clear expectations for shoppers.

A detail shot of a mug

A detail shot of a chair

A detail shot of a wallet

Size & Proportion

What: A photo of your product that visually communicates how big (or small) it is

Why: Shoppers want to know what that enamel pin looks like on a real lapel, if that knit hat fits an infant or an adult, or if that vase holds one bloom or a whole bouquet. A great way to do that is photograph it against something that's universally recognisable. Using hands, or other parts of the body is a great way to do this. 

A mug photographed with a hand holding it for scale

A ring photographed on a hand for scale

A pin photographed on a lapel for scale


What: An image of your product’s packaging

Why: Knowing how your product is packaged gives customers a better sense of your branding and what to expect in the mail. A beautiful packaging shot can also help to convey that your item makes a great gift.

A packaging shot for a ceramics brand

A shot of some packaging from a soap bran

A packaging shot for a ceramics brand

Process Shot

What: Your product being made

Why: A process shot can be used to emphasize the level of workmanship that went into a particular item. These types of shots are also handy for promoting your business on social media.

A process shot of a fashion brand

A process shot of a jewellery brand

A process shot of a felting brand

Discover how one designer maker followed some simple instructions & transformed her business.