Case Study - Gemma Winter (It started with a stitch)
PROBLEM 1: TRYING TO DO TOO MUCH
A common mistake we see with designer makers when they first start working with us is that they are trying to do 5 or 6 different kinds of marketing at once. They feel pressured to build a facebook, instagram and twitter account, as well as putting press releases out and writing blogs.
The truth is even a full time marketing team would struggle to do all of these things well (and they must be done really well to cut through all the noise online).
"I was struggling to know which information regarding marketing for my business was actually relevant and valuable to me. I was spending a crazy amount of time trying to cover all bases, with so much conflicting information out there about how and when it should be done."
THE SOLUTION: GET FOCUSED
Going through the process of setting up BuzzRamp encourages our users to really think about what's important to them.
But as a rule of thumb each type of marketing you decide to do - whether it's blogging, making videos, instagram, or pinterest - should take roughly four hours work a week. So choose the type of marketing that will resonate best with your audience.
"Since working with BuzzRamp, I've slimmed down the platforms I'm targeting which in turn has given me more time to make, along with making the time that I do spend on marketing so much more productive."
PROBLEM 2: NOT BEING CONSISTENT
Thanks to the consistency within my social media strategy that I've gained from working with BuzzRamp I’ve added 20% to my instagram following every month, and been selected to take part in Lincoln’s first ever Etsy Made Local event. I’ve also sold out a record number of workshops and have had to add more dates which have also sold out!