Gender :

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First Name : 

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Age :

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Education Level : 

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Occupation :

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Relationship Status : 

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Main Hobby :

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Preferred Social Media Platform :

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Favourite media (e.g. a website, newspaper or magazine) : 

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What's the reason they would want to buy your product or service? : 

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Why would they buy the product or service from you as opposed to anyone else? : 

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What is the general search term that your ideal customer would use to find a product or service like yours? e.g. "architect", " vegetarian cafe", " vintage fabric" : 

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Where are they most likely to live : 

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What is the 'problem' that your product or service solves for this person / what does your product or service do for your ideal client : 

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How does your product or service make your ideal clients/customers feel?  : 

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